The Story of KW

The journey of KW Dog & Cat Products A/S is deeply rooted in the passion and dedication of its founder, Käthe Winther. From an early age of eight, her affinity for dogs was evident as she began walking other people's dogs. Her path led her to an apprenticeship at a dog groomer, where she would spend her lunch breaks. Eventually, she embarked on a transformative journey to England, where she honed her skills for two years at a kennel owned by a catholic priest, all while pursuing her passion for dogs.

Returning to Denmark, Käthe established her own dog grooming business in Dragør. In a creative marketing move, she colored her three beautiful standard poodles blue using harmless wool-tablets, donned light blue attire, and attended horse races. This attention-grabbing initiative garnered significant newspaper coverage and a multitude of customers.

KW Dog and Cat Products A/S was founded in 1972, launching a fragrant and effective line of beauty products including shampoos, oils, and creams tailored for dogs and cats. This marked the inception of our journey in providing exceptional care and well-being for our four-legged companions.

Mission

KW is driven by a dedicated mission aimed at enriching the lives of our cherished pets, focusing on their well-being and comfort. The core belief at KW is that meaningful physical and social interactions with pets are the fundamental elements that lead to achieving this mission. By fostering stronger connections between pets and their owners through increased contact, KW recognizes the direct and positive influence on the overall welfare of our furry friends.

This holistic approach encompasses crucial grooming practices such as bathing, nail trimming, toothbrushing, coat brushing, and a diverse array of engaging activities. The significance of grooming extends beyond mere aesthetics, as it plays an essential role in nurturing the health and happiness of dogs and cats. This unwavering commitment underscores KW's dedication to elevating the quality of life and ensuring the well-being and comfort of our beloved animal companions.

Commitment to Quality