Is our number one priority
Grain-free dog food from Now FreshPetlux introduces an exceptional grain-free dog food, tailor-made for both puppies and adult dogs. It features an exclusive blend of 100% fresh turkey, salmon, and duck, and is meticulously crafted without the inclusion of meat and bone meal derived from by-products, growth hormones, artificial preservatives, wheat, corn, and soy.
Now Fresh embodies the motto, "It could only be fresher if you made it from scratch." The brand takes pride in offering a taste guarantee, while the food itself is enriched with omega-fatty acids sourced from rapeseed and coconuts. The utilization of premium, freshly sourced ingredients ensures that your dog benefits from optimal absorption of crucial nutrients – including proteins, vitamins, and minerals – essential for maintaining a diverse and balanced diet.
Where does this dog food come from?Now Fresh is manufactured by Petcurean, an autonomous Canadian firm that originated as a small-scale family enterprise in British Columbia, Canada, in 1999. The company's enduring objective has been the creation of top-notch canine nutrition without any concessions. Petcurean's steadfast stance on dog food emphasizes the necessity for ingredient transparency, ensuring that the ingredient list is comprehensible and reflects the genuine components present in the food. Transparency is paramount, leaving no room for hidden elements.
Pay attention to the content of dog foodNow Fresh's roster of ingredients predominantly features fresh components sourced from Canada. The company's commitment to upholding superior quality drives their pursuit of utilizing the finest, healthiest, and most flavorful ingredients attainable within the country. Consequently, they prioritize sourcing locally from farmers and producers who can vouch for the stringent Canadian standards of food safety. By shunning foreign-sourced raw materials, they ensure an unwavering dedication to maintaining the highest quality in their recipes.
Why are fresh ingredients so important for your dog?Similar to humans, dogs and all other creatures require reliable sources of protein, vitamins, and minerals to thrive. Proteins, composed of distinct amino acids, play a vital role in the constitution of the body's cells, enzymes, hormones, and more. While some amino acids can be internally synthesized, the body necessitates the remainder from dietary sources. Vitamins, chemical compounds indispensable for the body, are unable to be self-produced and must be acquired through the diet. They contribute to proper food absorption, as well as the growth and maturation of the animal.
Minerals, essential elements integral to bodily functions, are likewise obtained from the diet and serve diverse roles within the body. Calcium, for instance, proves crucial for bones, teeth, and nerve-muscle functionality, while iron is fundamental for maintaining healthy blood. Essential minerals like sodium and potassium contribute significantly to cell operations. A balanced diet is thus imperative, as an imbalance can rapidly lead to bodily disruptions and potential illness.